The Indian automotive market has been buzzing with excitement as Mahindra continues to push boundaries in SUV innovation. The latest reveal, the Mahindra Vision T SUV Concept, has turned heads for its bold design, futuristic features, and promise of affordability. Positioned to undercut the Thar Roxx, the Vision T is aimed at adventure enthusiasts who crave off-road capability but also want modern styling and practicality. With Mahindra’s growing EV and SUV portfolio, this concept is another example of the brand’s commitment to bringing powerful yet affordable lifestyle vehicles to Indian buyers.
A Fresh Design Language
The Mahindra Vision T SUV carries a completely new design philosophy while maintaining Mahindra’s rugged DNA. The SUV concept has sharp lines, a muscular stance, and an aerodynamic silhouette. At the front, the LED DRLs and bold grille dominate attention, while the squared wheel arches and chunky cladding give it a powerful road presence.
The design looks futuristic, with flush door handles, a floating roofline, and large alloy wheels that enhance its sporty personality. Unlike the boxy Thar Roxx, the Vision T adopts a sleeker and more modern look, targeting young urban buyers who want an SUV with off-road style but daily usability.
Interior and Cabin Features
Inside, Mahindra is introducing a fresh interior design language with the Vision T. The cabin is expected to offer premium upholstery, a futuristic dashboard layout, and connected car technology.
Key highlights of the cabin include:
- Large touchscreen infotainment system with Android Auto and Apple CarPlay
- Digital driver’s display with customizable themes
- Panoramic sunroof for a premium feel
- Dual-zone climate control for comfort
- Spacious second row with adjustable seating and enhanced legroom
Unlike the Thar Roxx, which is more rugged and adventure-focused, the Vision T aims to balance comfort with practicality, making it a lifestyle SUV that works for both urban drives and weekend getaways.
Performance Expectations
While Mahindra has not yet revealed the final engine and drivetrain details, the Vision T is expected to come with multiple powertrain options:
- Petrol and Diesel Engines – Aimed at keeping costs lower than the Thar Roxx while ensuring reliable performance.
- Hybrid Option (Future-Ready) – Mahindra could integrate mild-hybrid tech for efficiency.
- Possible Electric Variant – With Mahindra’s EV strategy expanding, a future electric Vision T could also be on the cards.
The SUV is expected to get manual and automatic transmission options, along with 2WD and 4WD trims depending on the variant. This makes it versatile enough to appeal to both city commuters and adventure lovers.
Safety and Technology
Mahindra has always emphasized safety, and the Vision T is likely to come with advanced safety features such as:
- 6 airbags
- ABS with EBD
- Hill descent and hill hold assist
- Traction control system
- 360-degree camera with parking sensors
- ADAS (Advanced Driver Assistance Systems) in higher trims
This combination of technology and safety ensures that the Vision T stands as a competitive alternative not only to the Thar Roxx but also to urban SUVs like the Hyundai Creta and Kia Seltos.
Why Undercutting Thar Roxx Matters
The Mahindra Thar Roxx is a premium, lifestyle-oriented SUV with a rugged appeal. However, its higher pricing makes it inaccessible to many buyers. The Vision T, on the other hand, is being designed as a more affordable alternative, which means buyers can get a stylish and capable SUV at a much lower price point.
By doing this, Mahindra is targeting:
- Young buyers in Tier 1 and Tier 2 cities who want style and features at an affordable price.
- Adventure enthusiasts who want an SUV look but don’t need extreme off-roading.
- Families looking for a stylish yet practical SUV that is cheaper than the Thar Roxx.
Expected Price and Launch Timeline
Though Mahindra hasn’t confirmed pricing, industry experts suggest that the Vision T SUV could start from ₹10 lakh to ₹14 lakh (ex-showroom), which makes it significantly more affordable than the Thar Roxx, priced above ₹16 lakh.
The production-ready model is expected to debut in late 2025 or early 2026, depending on Mahindra’s strategy and market readiness.
Competition in the Segment
If launched at the expected price, the Mahindra Vision T will compete with:
- Hyundai Creta
- Kia Seltos
- Tata Nexon
- Maruti Suzuki Grand Vitara
- Toyota Hyryder
However, its rugged SUV DNA combined with affordability will make it stand out as a unique offering in this highly competitive segment.
Conclusion
The unveiling of the Mahindra Vision T SUV Concept marks another bold step in Mahindra’s journey to dominate the SUV market in India. With its futuristic design, feature-rich cabin, versatile performance options, and affordability, the Vision T promises to be a true game-changer.
By undercutting the Thar Roxx, Mahindra aims to attract a wider audience, including young buyers, families, and SUV enthusiasts who want a balance between rugged appeal and everyday practicality. If the Vision T stays true to its concept design and expected pricing, it could very well become one of the most popular SUVs in its segment.