In a big move to attract first-time car buyers and middle-to-lower income families, Kia has launched an all-new compact SUV in India that promises premium design, practical features, and a highly affordable price tag. This SUV has been tailored specifically for Indian customers who want a stylish, fuel-efficient, and modern vehicle without burning a hole in their pocket.

With this launch, Kia aims to democratize the SUV experience, bringing advanced technology and head-turning looks to the masses.

Here’s everything you need to know about Kia’s latest affordable SUV offering.

🚗 Head-Turning Design That Doesn’t Look Cheap

Despite its budget-friendly nature, Kia has left no stone unturned in giving this SUV a stylish and modern appearance. The car follows Kia’s signature design philosophy, “Opposites United”, which blends sleek curves with bold body lines.

Exterior highlights include:

• Signature Tiger Nose front grille
• LED DRLs with halogen headlamps
• Muscular bonnet with sharp creases
• Dual-tone bumpers with black cladding
• 15/16-inch steel or alloy wheels (depending on variant)
• Stylish tailgate with sleek LED-inspired tail lamps
• Roof rails for an SUV-like stance

The SUV looks far more premium than its price suggests, giving tough competition to rivals in both design and road presence.

🛋️ Functional Yet Comfortable Interiors

Kia’s budget SUV proves that affordability doesn’t mean compromise on comfort. The cabin offers well-thought-out ergonomics, modern features, and good quality materials for its class.

Interior features include:

• Dual-tone dashboard
• 8-inch touchscreen infotainment system
• Android Auto & Apple CarPlay
• Manual AC with rear AC vents
• USB charging ports (front and rear)
• Adjustable headrests for front and rear passengers
• Flat-bottom steering wheel with mounted controls
• Ample legroom and boot space for a small family

Top-end variants even include features like push-button start, reverse camera, and power-folding ORVMs—rare at this price point.

⚙️ Engine and Performance: Built for Indian Roads

The new Kia SUV comes with fuel-efficient petrol engine options, designed for city and highway use. While performance may not be thrilling, it is reliable, smooth, and perfect for daily drives.

Expected engine options:

• 1.2L Naturally Aspirated Petrol
• Power: 82–85 bhp
• Torque: 115 Nm
• Transmission: 5-speed Manual / 5-speed AMT
• Mileage: 20–22 KM/L (claimed)

The car has a light clutch, smooth gearbox, and well-tuned suspension that easily absorbs bumps and potholes—making it ideal for Indian road conditions.

⛽ Mileage That Keeps Running Costs Low

Fuel efficiency is a major factor for budget-conscious buyers, and Kia has made sure this SUV delivers on that front.

• Petrol MT: Up to 22 KM/L
• Petrol AMT: Around 20 KM/L

With rising fuel prices, such impressive mileage figures make this SUV extremely economical to own and run on a daily basis.

🛡️ Safety First – Even on a Budget

Even though this is a budget SUV, Kia hasn’t compromised on basic safety features. The vehicle meets India’s latest safety norms and comes with essential protection elements.

Standard and available safety features:

• Dual front airbags (standard)
• ABS with EBD
• Rear parking sensors
• Rear-view camera (in top variant)
• High-speed alert system
• Seatbelt reminder
• Strong body structure with impact-absorbing zones

These features ensure peace of mind for small families and first-time car buyers.

📏 Compact Yet Spacious Dimensions

This new Kia SUV is ideal for Indian city traffic and narrow roads, thanks to its smartly packed dimensions, while still offering good interior room.

• Length: Approx. 3,900 mm
• Width: 1,700 mm
• Height: 1,600 mm
• Wheelbase: Around 2,450 mm
• Ground Clearance: 180 mm
• Boot Space: 290–300 litres

It offers just the right mix of maneuverability and practicality for Indian users.

📦 Variants and Pricing – Surprisingly Affordable

Kia has smartly launched this SUV in multiple trims, offering buyers flexibility based on their budget and feature needs. From a basic commuter variant to a fully-loaded urban model—there’s something for everyone.

Expected Ex-Showroom Prices (Delhi):

• Base Petrol MT: ₹5.99 lakh
• Mid Variant MT: ₹6.75 lakh
• AMT Variant: ₹7.25 lakh
• Top Variant with all features: ₹7.99 lakh

With this pricing, it easily undercuts competitors like Tata Punch, Renault Kiger, Hyundai Exter, and even entry-level hatchbacks.

🔄 Rivals and Segment Comparison

This new Kia SUV enters a fast-growing segment where competition is tough but demand is high.

Direct Rivals:

• Tata Punch
• Hyundai Exter
• Maruti Suzuki Fronx (base variants)
• Renault Kiger
• Nissan Magnite

What sets Kia apart is its premium design and brand value, now made accessible to a much wider audience.

🛠️ Low Maintenance and Reliable Support

Kia has a growing network of service centers across India, and this new SUV is designed to offer low-cost ownership over time.

• Standard warranty: 3 years / 1,00,000 km
• Optional extended warranty up to 5 years
• Affordable AMC (Annual Maintenance Contracts)
• Excellent spare part availability in both urban and rural markets

All these make the SUV a smart choice for budget-conscious households, especially in semi-urban and rural areas.

✅ Why This SUV Makes Sense for First-Time Buyers

You should consider this SUV if you:

• Are a first-time car buyer looking for value
• Want SUV styling at hatchback pricing
• Need high fuel efficiency with low maintenance
• Have a limited budget but don’t want to compromise on looks
• Want a trusted global brand in your garage

It fits perfectly into the lives of students, small families, salaried professionals, and rural buyers.

📌 Conclusion

Kia’s latest SUV launch in 2025 is a game-changer in the budget car market. With a modern design, reliable engine, impressive mileage, and unbeatable price, it makes the dream of owning a stylish and safe car possible for almost every Indian family.

Whether you live in a big city or a small town, this affordable SUV gives you all the big car feels without the big car price tag.

Kia has truly delivered on its promise—a feature-packed, well-designed SUV that fits every budget.